Brad Novak’s Cinematic Pop
Brad Novak is an urban artist whose work sits sharply at the nexus between fine art and street art. He is currently showing work internationally through galleries in the US, Canada, the UK and New Zealand.
Novak uses popular culture, specifically the depiction of celebrities from the hyper-inflated world of American stardom and cinema in particular. His self-titled ‘Cinematic Pop’ references icons such as Harrison Ford and Marilyn Monroe. Their iconography is underpinned by the use of repetitive images of fellow superstars, such as Carrie Fisher and Christopher Reeve.
These artworks, while at first glance visually striking, call for a paradigm shift in the way we experience life itself. Our over-reliance on science and technology has taught humanity to see the world through a dreamlike state that can cause suffering. Many of Novak’s works depict people shedding tears formed from computer circuitry, or looking at the world through a technological ‘lens’. The artist calls this ‘subconscious escapism’ – the loss of our collective minds. Our ever increasing love affair with technology has definite trade-offs.